Why your Google Business Profile still isn't showing up
Spent three months testing different approaches with a Cape Town bakery. Turns out the usual advice about categories and photos wasn't the issue at all. What actually worked surprised me.
Insights & Perspectives
Stories from the local search frontlines
Real experiments, actual results, and what I learned trying to rank small businesses in competitive neighborhoods.
Latest Posts
What I've been figuring out lately
The citation experiment that changed my approach
Everyone says citations matter. But how much? I built 50 for one client, none for another, same area.
Finding keywords that actually bring customers
High volume doesn't mean high value. Here's what I look at now instead of just search numbers.
Getting reviews without being annoying
The aggressive review requests weren't working. Changed the timing and the ask. Response rate jumped to 34%.
Local links that moved the needle
Forgot about directories. Started looking at neighborhood associations and local news sites instead.