A Journey Through Search Visibility
Local SEO became my thing after years of watching brick-and-mortar businesses struggle to show up when people searched for them. The disconnect between having a good business and being found online felt like something worth fixing.
What Got Me Here
The First Real Problem
A friend's café had incredible coffee but zero online presence. People searched for cafés in the area and found competitors instead. That's when local search started making sense as something tangible.
Learning the Hard Way
Early attempts involved a lot of trial and error. Google My Business profiles that didn't rank, citation inconsistencies that took weeks to fix, and learning why schema markup actually matters for local results.
Pattern Recognition
After working with enough local businesses, patterns emerged. The same visibility issues kept appearing—incorrect NAP data, missing reviews, poor mobile experiences, weak local content signals.
Current Focus
These days it's about proximity targeting, local pack optimization, and helping businesses understand why their location pages aren't converting. The technical side meets real customer behavior.
Writing about local SEO helps clarify what works and what doesn't. Every case is different, but the fundamentals stay consistent—accurate information, relevant signals, and content that matches local search intent.
Areas I Focus On
Local search involves several moving parts. These are the areas where I spend most of my time researching, testing, and writing about actual results.
GMB Optimization
Getting Google Business Profiles to rank in local pack results through proper category selection, attribute management, and Q&A optimization.
Citation Building
Managing NAP consistency across directories, handling duplicate listings, and understanding which citations actually influence local rankings.
Review Strategy
Working with review velocity, response patterns, and understanding how review signals affect both rankings and customer decisions.
Schema Implementation
LocalBusiness markup, service area definitions, and structured data that helps search engines understand location-specific offerings.
Mobile Performance
Core Web Vitals for local sites, click-to-call optimization, and making sure location pages load fast on actual mobile networks.
Local Content
Creating content that matches local search intent, service area pages that rank, and understanding geographic modifiers that actually matter.
Let's Talk Local Search
If you're dealing with local visibility issues or want to understand what's affecting your rankings, the coaching sessions break down specific problems. We look at your actual data—rankings, traffic patterns, conversion metrics—and figure out what needs fixing. No generic advice, just analysis of what's happening with your business.
