How we fixed a 12-location clinic chain losing 60% local traffic
A healthcare provider's Google Business Profile structure was completely wrong. Here's what actually moved the rankings.
Read case studyLocal SEO Insights
Real stories, practical strategies, and honest takes on ranking in your neighborhood
Case Studies
Deep looks at what worked, what didn't, and why it matters for your local business
What happens when you actually respond to every review within two hours
Most local SEO advice says "respond to reviews." We tested obsessive response speed for six months on a legal firm's GBP. The data surprised us.
Read case study
The service area business setup that killed a plumbing company's leads
A plumber expanded from one city to a three-county area. Their GBP changes tanked their visibility. Here's what went wrong and how we fixed it.
Read case study
We changed one primary category and local traffic jumped 40 percent
A dental practice was using the wrong primary GBP category for two years. The fix took five minutes but required understanding search behavior data.
Read case studyNews Updates
Algorithm shifts, Google Business updates, and trends that actually affect local rankings
Separate the myths from reality in link building and learn what actually works for small business websites today.
Learn the step-by-step process for earning quality backlinks without spending thousands on agencies or sketchy link schemes.
Discover which common link building beliefs are wasting your budget and what you should focus on instead.
Cut through the link building myths and learn the straightforward strategies that work for small businesses in 2024.
Need hands-on help with your local presence?
Working with businesses that want to show up when their neighbors search. Not magic formulas, just practical strategy and consistent execution.
See how coaching worksGet new posts in your inbox
Every other week, I share what's working right now in local search. No fluff, no hype.